Consequences need better marketing.
Verse 1
Broke a promise, called it progressLeft a match beside the smokeIf you frame it like a comebackNo one asks you what you brokeLipstick on a little crisisChampagne on the broken glassSay we're learning, say we're healingWatch the scandal start to pass
Pre-Chorus
Don't call it guilt, call it growthDon't call it damage, call it changeGive the wreckage better lightingGive the fallout a new name
Chorus
Pretty little damage controlPermission to be recklessDress the mess in something goldLet's rebrand the consequencesPretty little damage controlSmile like I never meant itI know exactly what I didI just know how to sell itRebrand itReframe itRename itRepeatPretty, pretty damage controlMake the ugly look sweet
Verse 2
Private panic, public statementSoft-focus apology“Taking time to learn and listen”While the lawyers work for meCrop the picture, change the headlineMake the bruise part of the brandEverybody loves redemptionIf redemption's nicely planned
Pre-Chorus
Don't call it guilt, call it growthDon't call it damage, call it changeGive the wreckage better lightingGive the fallout a new name
Chorus
Pretty little damage controlPermission to be recklessDress the mess in something goldLet's rebrand the consequencesPretty little damage controlSmile like I never meant itI know exactly what I didI just know how to sell it
Bridge
Make regret aspirationalMake the fallout photogenicIf forgiveness comes pre-packagedWhy should I ever second-guess it?Burn the bridge and sell the ashesCall the smoke a fresh directionIf I own the explanationI can own the indiscretionConsequences need better marketing.
Final Chorus
Pretty little damage controlPermission to be recklessDress the mess in something goldLet's rebrand the consequencesPretty little damage controlNothing ugly if you sell itI know exactly what I didI just know how to tell it
Outro
Rebrand itReframe itRename itRepeatRebrand itReframe itRename itRepeatPretty little damage controlPretty little damage controlDamage?No, darling.Growth.